Doina Alexei
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It's 11:11, Make a Wish!

9/6/2016

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Have you ever wished your clothing items would serve more than just one purpose? We have- so we recently created an exciting jacket that is so much more than a simple jacket. It transforms into a fully-functional shoulder purse in just a few easy steps. This idea came from exploring our busy lifestyles and experiencing what it's like to run from A to Z throughout the day in a fast changing environment, not to mention temperatures. This is the time when we are traveling, socializing, working multiple jobs, and keeping up with all the little things in our lives that require daily maintenance. The jacket we created takes the headache out of some of the simple things we, women, do throughout the day. The idea was to have a jacket that looks like any other, but has a hidden purpose- we stayed far away from gimmicky in this design concept by making the jacket fully functional and all it's conversion elements completely hidden. 
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You know when you leave in the morning and it's really cold and after a few hours you come outside only to find that it's summer time again? Or how about the vise-versa (we've all experienced this one): You plan on a night out with you friends. It's all fun and games until a few hours later, temperatures drop about 20 degrees... Or if you've planned on a day full of shopping and walking around, and you're juggling changing temperatures and carrying multiple items. For all those little moments we experience throughout the day,  the 11:11 jacket comes in handy and allows you to be creative. Check it out bellow and don't forget to make a wish! 
To view a step guide for converting jacket to bag click HERE
​​
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    Doina Alexei 

    Designer by trade and dressmaker at heart.  I spend most of my days obsessing over new fabrics and daydreaming new ideas. 

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    Sadie
    Executive Assistant &
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  • Sewing Tutorials
    • Basics >
      • Aligning Pattern Grainlines To Fabric
      • Preparing Fabrics For Sewing
      • Pinning Sewing Patterns To Fabric
      • Placing Sewing Patterns On Fabric For Cutting
      • Rotary Cutters or Fabric Scissors?
      • Cutting The Sewing Patterns
      • What Are Notches And How To Use Them In The Sewing Process
      • Transferring Notches From Pattern To Fabric
      • Transferring Seamlines to Fabric
      • Staystitching
      • Backstitching: A Complete Guide
      • Hand Basting: A Complete Guide
      • Sewing Continuous Bias Binding
    • Darts >
      • Marking And Transferring Darts To Fabric
      • What Are Darts And Dart Components
      • Folding, Pinning And Hand Basting Darts
      • Handling Dart Excess: Bulk And Tension
      • How To Sew A French Dart
      • How To Sew And Iron Single Pointed Darts
      • How To Sew And Iron Contour Darts
      • Sewing Darts With Decorative/Beaded Fabrics
    • Sewing Seams >
      • ​The Basics Of Seams And Seam Allowance
      • How To Sew A Straight Seam
      • Sewing Curved Seams
      • Sewing Corner Seams
      • Trimming And Grading Seam Excess
      • Notching/Clipping Seam Allowance for Tension Release
      • Sewing Topstitched Seams
      • Sewing Corded Seams
      • Sewing A Slot Seam
      • Sewing A Gathered Seam
      • Sewing Bias Seams
      • Sewing Seams With Ease
      • Sewing Seams With Crossing Seamlines
      • Sewing Unlike Fabric Seams
      • How To Iron Seams: Ironing Tools And Conventions
      • Sewing With Knit Fabrics
      • Understanding Stitch Length And Tension
      • Sewing Unique Fabric Seams
    • Seam Finishes >
      • Seam Finishing Techniques - Overview
      • Applying A Pinked Seam Finish
      • Applying A Bias Bound Seam Finish
      • Serging And Zigzag Seam Finishes
      • Sewing A Self-Bound Seam Finish
      • Sewing A French Seam Finish
      • Sewing A Hong Kong Seam Finish
      • Sewing A Mock French Seam Finish
      • Sewing A Turned-and-Stitched Seam Finish
      • Sewing Overcast Hand-Applied Seam Finishes
      • Sewing A Flat Felled Seam
      • Sewing A Hairline Seam Finish
    • Hem Finishes >
      • Garment Hem Finishes: Overview
      • ​Sewing A Double Fold Hem Finish
      • Sewing A Single Fold Hem Finish
      • Sewing Bound Hem Finishes
      • Sewing An Exposed Double Layer Bound Hem
      • Sewing A Folded-Up Bound Hem with Pre-folded Binding
      • Sewing A Hong Kong Hem Finish
      • Sewing A Band Hem Finish
      • Sewing A Bias Faced Hem Finish
      • Sewing A Twill Tape Hem Finish
      • Sewing A Rolled Hem Finish
      • Sewing A Shaped Hem Facing
      • Using Fusible Hem Tape And Webbing
      • Finishing A Lace Fabric Hem
      • Finishing A Leather Hem
      • Sewing Faced Hem Corners
      • How To Finish Lining At The Hem
      • Finishing Fabric Corners by Mitering >
        • Mitering Fabric Corners With A Full Bias Facing
        • Mitering Fabric Corners With Exposed Binding
      • Interfacing A Hemline: Lined And Unlined Examples
    • Sewing Pockets >
      • Curved Patch Pocket With Flap
      • Unlined Square Patch Pockets
      • Lined Patch Pockets: Two Ways
      • Extension On-Seam Pockets
      • Separate On-Seam Pocket
      • Front Hip Pockets
      • Bound Double Welt Pocket
      • Double Welt Pocket With Flap
      • Self-Welt Pocket (Using Single Fabric Layer)
      • Slanted Welt Pocket (Hand-Stitched)
      • Faced Slash Pockets: Overview >
        • Sewing A Faced Slit Pocket
        • Sewing A Rectangular Slash Pocket
        • Sew A Star-Shaped Faced Pocket
    • Sewing Zippers >
      • Sewing Zippers: General Information
      • Sewing A Centered Zipper
      • Sewing A Lapped Zipper
      • Sewing An Invisible Zipper
      • Sewing A Fly Front Zipper
      • Sewing A Closed-End Exposed Zipper (No Seam)
      • Sewing An Exposed Separating Zipper
      • Sewing Hand Stitched Zipper Applications
      • Sewing A Zipper Underlay
      • Sewing A Placket-Enclosed Separating Zipper
    • Sleeveless Finishes >
      • Sleeveless Armhole Finishes: General Information
      • Finishing Sleeveless Garments with Lining
      • Sewing A Folded-Under Bound Armhole Finish
      • Sewing A Shaped Armhole Facing
      • Finishing Armhole Edges With Exposed Binding
      • Finishing Armhole Edges With Decorative Trim
    • Neckline Finishes >
      • Sewing A Neck Shaped Facing
      • Sewing An All-In-One Neck Facing
      • Neck And Garment Opening Combination Facings >
        • Sewing An Extended Front-Neck Facing
        • Sewing A Separate Neck-Front Facing
      • Sewing A Bias Faced Neckline Finish
      • Sewing A Band Neckline Finish
      • Bound Neckline Finishes: Overview >
        • Sewing A Single Layer Bound Neckline
        • Finishing A Neckline With Pre-Folded Binding
        • Sewing A Double Layer Bound Neckline Finish
      • Sewing A Semi-Stretch Strip Band Neckline
      • Ribbed Neck Band And Classic Turtleneck
      • Decorative Neckline Finishes >
        • Sewing A Neckline With Decorative Inset
        • Sewing A Piped Cording Faced Neckline
        • Sewing Decorative Trim To A Finished Neckline
    • Finishing Facing Edges >
      • Finishing Facing Edges: Overview
      • Folded-And-Topstitched Overedge Facing Finish
      • Sewing A Bound Facing Edge Finish
      • Sewing A Hong Kong Facing Finish
      • Sewing A Rolled Edge Facing Finish
      • Sewing A Twill Tape Facing Edge Finish
      • Sewing An Overedge-Stitch Facing Finish
    • Extras >
      • A Complete Guide on Interfacing
      • Sewing Bound Spaghetti Straps
      • Sewing Spaghetti Straps To A Faced Neckline
      • Sewing Ruffles: Overview
      • Patterning And Sewing A Circle Ruffle
      • Sewing A Gathered Heading Ruffle
      • Sewing Double Layer Gathered Ruffles
      • Sewing A Gathered Ruffle Into A Seam
      • Sewing A Gathered Ruffle To A Fabric Edge
      • Sewing A Fabric Surface Slit
      • Sewing A Slit Seam
      • Hand-Applied Straight Stitches
      • Hand-Applied Blind Stitches
      • Hand-Applied Overedge Stitches
      • Hand-Applied Tack Stitches
      • Hand-Applied Decorative Stitches
  • Custom Apparel
    • Custom Bridal
  • Submit A Sewing Question
  • About
  • Blog