Have you ever wished your clothing items would serve more than just one purpose? We have- so we recently created an exciting jacket that is so much more than a simple jacket. It transforms into a fully-functional shoulder purse in just a few easy steps. This idea came from exploring our busy lifestyles and experiencing what it's like to run from A to Z throughout the day in a fast changing environment, not to mention temperatures. This is the time when we are traveling, socializing, working multiple jobs, and keeping up with all the little things in our lives that require daily maintenance. The jacket we created takes the headache out of some of the simple things we, women, do throughout the day. The idea was to have a jacket that looks like any other, but has a hidden purpose- we stayed far away from gimmicky in this design concept by making the jacket fully functional and all it's conversion elements completely hidden.
You know when you leave in the morning and it's really cold and after a few hours you come outside only to find that it's summer time again? Or how about the vise-versa (we've all experienced this one): You plan on a night out with you friends. It's all fun and games until a few hours later, temperatures drop about 20 degrees... Or if you've planned on a day full of shopping and walking around, and you're juggling changing temperatures and carrying multiple items. For all those little moments we experience throughout the day, the 11:11 jacket comes in handy and allows you to be creative. Check it out bellow and don't forget to make a wish!
To view a step guide for converting jacket to bag click HERE
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Designer by trade and dressmaker at heart. I spend most of my days obsessing over new fabrics and daydreaming new ideas.
Executive Assistant &
Client Relations Manager