Learn To Sew: The Easy Way

1. Pick The Fabric

Choose between two prints and a solid in the softest, most beautifully draping crepe de chine.

2. Choose Your Size

Personalize the dress by choosing the pre-made sewing patterns in your size.

3. Make the Dress!

Use the dress patterns and tools provided in the box to sew your perfect A-line dress!

The 11:11 Jacket: A Convertible Jacket-to-Shoulder Bag

MICROFIBER BEACH TOWEL
Highly Absorbent. Lightweight. Soft. Compact. 
"Great design is a multi-layered relationship between human life and its environment ”

- Naoto Fukasawa

SARONG-TO-COVER UP

​A set of small snaps provide an easy conversion from classic cover up to sarong. Featuring a printed chiffon fabric in a soft, high-draping quality, durable enough to withstand regular washing machine cycles. 

The Tango Jacket

​A high-low jacket offering the perfect mix of femininity and function.
A classic silhouette with a twist: A set of unique diagonal tucks on the back create beautiful cascading layered pleats. 
"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away ”

- Antoine de Saint-Exupery

The Alex Cardigan

Linear. Clean. Flattering.
"To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.”

- Paul Rand -

The Sweater Blouse

The Blog 

Weekly sewing tutorials, fashion tips, captivating design, and all the inspiring people and things we love.

The Products

Discover the latest from Doina Alexei including the Learn To Sew Box, Sarong-to-Cover Up and 11:11 Convertible Jacket. 

The Brand

Based on the love for function and beauty, Doina Alexei explores the merging of fashion and product design.