If you own a store or boutique, the right setting and decoration is essential for establishing your brand. Setting up your store to be easy to browse is just as important as creating a unique visual experience for your customers. The decorating items and furniture you bring in plays an important factor in making your store memorable to the consumer and attracting them back into the store. Often times, if you have a really tasteful, unique setup, your customers will feel tempted to bring friends and family with them on their next visit which means building more clientele for you!
If you have a great eye for curating products but are struggling a bit in the interior design department, we've put together a comprehensive list of basic ideas that will get you on your way to creating the perfect (and most individual) setting for your store or boutique.
1. Use Unique Lighting Fixtures and Installations:
This is a huge part of what will give your store it's ambiance. You will first want to decide the lighting mood that fits best with your store: does it feature dimmer lighting or is it a bright open space? It all has to do with the kind of products you're selling and what fits best with your brand. Once that's decided, it's time to shop around for unique lighting fixtures or installation. Many stores make this the focal point of their space, which means it really has to stand out. Find the perfect spot in your store where it will stand out as the customer enters the store. Choose somewhere central if its a single large chandelier, and above the register or display racks if you're opting out for multiple fixtures. At the end of the day, you decide what works best for your space- it should make a statement without becoming overwhelming.
2. Find a Unique Way To Display Your Products.
At the end of the day, the focal point of your store is the products you carry and you should pay special attention to how they fit into your space. Think of your products as the most important objects in your store- they need to be enhanced by your decor but not overwhelmed by it. Your furniture and decorations should be in the foreground and there just to set the right mood- the eye should go straight to the merchandise. That being said, they should be displayed in a clever way. You could go in two directions here: Stay clean and minimalist or do something completely unexpected and imaginative. There's some really interesting racks and shelving you could find on the market, but also don't shy away from building something yourself.
3. Use The Walls As Your Canvas
Don't neglect the walls in your store. They make a great canvas for adding something unique especially when you are limited on space and can't use any large installations or furniture. If your store is a little tight, you can use the walls to create an illusion of space while simultaneously adding character to your decor. Even if you own a larger space, having empty walls can sometimes create a cold and void atmosphere. Interestingly, painting the walls or adding unique patterns softens up the setting making it feel more comfortable and homey. The trick however is not to go overboard. You should be doing this as a last step after you've already added your furniture and light fixtures- look around the store and see what area feel a little empty. You can then use the wall in the immediate area to add something that will go well with the rest of your decor. If you have a small separating wall in your store you should make it pop with some interesting prints or paint it a completely different color.
4. Make it feel like home:
Your store or boutique should be inviting and make your customers want to stay longer. When the ambiance in your store feels relaxing and refreshing, people will want to come back just to experience that feeling again. Of course, this atmosphere is created by a combination of factors like music, smell, colors etc but you can always step it up a notch by bringing in some furniture and elements that will remind your customers of home. For example, if you own a clothing or accessories store, a beautiful wall installation that resembles a dresser with multiple mirrors can remind your customers of their own bedroom where they feel comfortable to try things on and play with different styles. It is also highly recommended that you bring in a unique seating arrangement- maybe there is a beautiful love seat or a printed chair that fits in perfectly with the theme of your store, or perhaps you saw some beautiful large ottomans that will make a corner of your store feel like home. Whichever one it is, a small (not too big) seating area that is incorporated beautifully with the rest of the decor will feel inviting and remind everyone of home (including the employees).
5. Use The Merchandise As Part Of The Decoration.
Give customers the allusion of what the product will look like once they take it home. Incorporating your products with the furniture and set up of your store creates a deeper connection between consumer and product. It allows your customers to visually imagine that product in their own home and how they could potentially use it. This of course is most commonly used in furniture and home decor stores but there's no reason why you shouldn't be using the same idea whether you have a clothing boutique or a gift shop. Display your accessories and jewelry on a dresser-like structure with a mirror, or fold t-shirts and sweaters on a shelf as someone would at home. Variety in how you display your products and the interaction between them will create a beautiful space that your customer can relate to. If you have a gift shop create a few small displays using some of your products: Perhaps you sell books and some kitchen wear- throw a few books on a small writing table with a beautiful tea cup next to them. This will create a story which will connect your customers to the products in a more personal way.
6. Don't Neglect The Register Area
So after a good amount of browsing through your beautifully decorated store, it is time to check out at the register- This is your opportunity to leave a lasting impression. As well as a friendly staff, you should invest in a custom register counter that fits in with your store's theme. You don't need to go overboard, but you definitely want it to incorporate nicely. The register should be extremely easy to find and have enough space around it to give your customers the ability to build a comfortable (and not confusing) line should they need to. The way to make the register space more inviting is either by having a beautiful light fixture hovering over or displaying an interesting statement piece on the wall right behind. Whichever option you pick remember to always keep the area inviting, open and visually pleasing.
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Designer by trade and dressmaker at heart. I spend most of my days obsessing over new fabrics and daydreaming new ideas.
Executive Assistant &
Client Relations Manager