Wouldn't it be awesome if you didn't have to worry about bringing a jacket or a cardigan when you go out somewhere because your purse can warm you up? It sounds like a crazy idea but we are entering an era when products are no longer serving just one purpose. People want to get the most use out of what they buy and kudos to them- You should always invest in something timeless that serves more than just one purpose. In the fashion industry specifically, innovations are now introduced every season that merge our lives with technology, offer us new fabrics that are easy to pack and carry, garments that are completely waterproof, and gadgets that are easily integrated with our daily wear. Convertible clothing is still a new idea, but as we explore our busy lifestyles there is a real need for it. We've considered the 11:11 Convertible Jacket and an exploration into it's multi-purpose use as a convertible garment. Is a convertible garment something we need or simply something we want? Currently, convertible clothing is something we want as a fun, additional item in our closet. In the future however, it will be something we need in order to keep up with advancements in other industries like technology and science. There will be a true merge of industries where you, the consumer, will be the focal point.
So without further ado, we give you 5 situations when your 11:11 convertible jacket will make your life a little easier (and perhaps more fun!)
1. Wear it when you're out shopping:
It is no secret that women love shopping. Yes, even those that are not the biggest shoppers sometimes get an urge to replenish their wardrobe or home. Picture this: You planned a full day of shopping. You leave your house pretty early in the morning since you have to make some pit stops along the way. It is a little chilly in the morning so you grab a jacket. Your first hour or two goes great until the sun decides to make an appearance and kicks up the temperature about 15 degrees. You have your shopping bags, your purse and now you have to carry your jacket also (while sweating up a storm). You parked your car pretty far, or if you live in a big city, you took some form of public transportation there. So what do you do? Well, it's really not a big deal right? You just carry everything and get used to it- I mean women have been doing it for years. Because we are so accustomed to it, it seems like just a minor inconvenience. Here is a perfect moment when a convertible garment could step in and make our lives just a little bit more comfortable. The 11:11 convertible jacket can be transformed into a fully functional, durable and roomy bag so it gives you the convenience of carrying your shopping bags, purse and jacket on your shoulder. Problem (or should we say inconvenience?) solved.
2. Wear it when you go out to dinner, a movie or a party.
Ok, so you know when you're looking really cute: You have your favorite little dress on, cute shoes and you're not willing to ruin the look with a cardigan. You risk it and you go out on the town only to come out of dinner or the party feeling like summer turned into winter within a few hours and that cardigan you ignored earlier seems like a missed opportunity now. Here's another inconvenience right? We deal with it all the time, so we already know we should just run to the car as fast as we can and it will all be over soon. So we suffer and endure the circumstances because again, we're used to it. It is just another situation in our hectic lives where a little bit of comfort could go a long way. The 11:11 jacket would be a life-saver not only in those grueling moments of cold but also when you get to the car and have to wait even longer until the heat sets in. A convertible shoulder bag that looks and feels like a regular purse is easy to wear with something that is dressed up and you wont have the inconvenience of carrying a jacket on your arm as you're mingling and having a few drinks.
3. Bring it with your when you're traveling.
If you're traveling to a new place, the weather always catches you off guard even if you've looked it up multiple times before arrival. We never really adjust to a new place until we've spent a little time there, and when it comes to a different weather cycle, there is an especially long adjustment period. You're feeling warm one moment and cold the next but you have all these things planned: from sightseeing to shopping to taking in a show. Perhaps you're there for work, in which case, you'll have to run to that meeting or conference soon and you're already carrying too many things to bother with bringing layering pieces to take on and off through altering temperatures during the day. Well here it is- another inconvenience, and again, we're too used to it to bother us. Needless to say however- it is not what we would define as comfortable. With a convertible jacket to bag (like the 11:11 Jacket) you can make the switch really easy whether you're feeling hot or cold, being also able to carry some of your extra shopping that wont otherwise fit in your purse.
4. Wear it to work.
We always bring extra things with us when we go to work in the morning. We have our files and tablet in one hand and coffee in another while we're juggling our purse on one shoulder and maybe simultaneously picking up lunch, in which case, you'll need a third hand. On top of all the things we already do every morning, we deal with unpredictable weather forcing us to always bring a back-up jacket or cardigan with us (because we didn't already have enough to worry about...). Having something like a convertible jacket-to-bag would allow us to compress some of the things we already carry in the morning like files, tablet, notebooks, phone etc. into one by putting everything in this extra shoulder bag (when not used in jacket form). Again, efficiency is key. A convertible garment like the 11:11 Jacket can give you the extra hand you need every day in your busy morning routine.
5. Use it as an easier way to carry a jacket when not in use.
We've left the obvious for last. You might say, well how lazy have we become that we can't just throw our jacket over one arm when we're not using it? The truth is, the devil is in the details and in this case, the small inconvenience details. The problem is that we usually don't just carry only our jacket on our arm- many times we have other things we're dragging around with us (especially of you have children) and having an extra thing that drapes on your arm and constantly needs to be adjusted causes little annoyances (admit it, you've been there...). It's not just about the amount of "stuff" we have with us all the time, our daily activities are just as important. It's kind of difficult to use both your hands and arms if one of them is occupied by this voluminous fabric draping over it. Efficiency and comfort is key, and something like a convertible jacket to shoulder bag gives you that extra help during the small, but essential, moments in life when a little comfort could make a huge difference.
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Designer by trade and dressmaker at heart. I spend most of my days obsessing over new fabrics and daydreaming new ideas.
Executive Assistant &
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